Marketing Basics

This course introduces the fundamental principles of marketing and how they apply in today’s dynamic business environment. Students will gain an understanding of the core concepts, including market research, consumer behavior, product development, pricing, promotion, and distribution strategies. The course emphasizes both traditional and digital marketing approaches, providing practical insights into how businesses attract, engage, and retain customers. By the end of the course, learners will be able to develop simple marketing plans, analyze target markets, and apply strategies that create value for both customers and organizations.