Media and Public Relations

This course introduces students to the principles, strategies, and practices of media and public relations in contemporary society. It explores how organizations, institutions, and individuals build and maintain positive relationships with their audiences through effective communication. Students will learn about media relations, press releases, crisis communication, event management, branding, digital PR, and the ethical responsibilities of PR professionals. The course emphasizes practical skills in crafting messages, engaging with traditional and digital media, and developing communication strategies that enhance organizational reputation and public trust.